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Florida Key jeans
Florida Key jeans are a modern take on a classic. The asymmetrical waistband not only shapes the figure, but also adds an edgy touch to the look. Wide legs ensure a fashionable fit and comfort.Jeans with an asymmetrical waistbandMade of 100% cotton denim, they...- £80.00
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£80.00 - £80.00
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Wild Wind jeans
The Wild Wind jeans feature a unique shade of washed brown, giving them a vintage feel. The straight leg is enhanced with stylish ties at the hem, allowing you to adjust the width and shape of the pants. Brown jeans with ties The high...- £85.00
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£85.00 - £85.00
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Montana Wild jeans
Montana Wild jeans combine the comfort of pants with the look of a skirt thanks to an additional overlay at the front. They are the perfect solution for fans of grunge style and festival looks. Jeans with a skirt layer Wide legs and a...- £85.00
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£85.00 - £85.00
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Heat Club Denim Jacket
The Heat Club denim jacket is a statement of confidence. The black denim is adorned with chili pepper motifs and the “Sweet Heat Club" inscription, giving it a unique, rebellious vibe. It's the perfect choice for fans of oversized cuts who are looking for...- £100.00
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£118.00 - £100.00
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Ivory Ride Jeans
Ivory Ride jeans are for women who value comfort without sacrificing trends. The light, creamy shade of denim gives them a light feel, making them the perfect base for both colorful sweaters and minimalist T-shirts. Wide-leg cream jeans The wide-leg design not only visually...- £78.00
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£78.00 - £78.00
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Ribbon Revolution jeans
A classic with a twist? Definitely yes! Ribbon Revolution jeans are jeans that stand out with a delicate, girly print in the shape of wavy ribbons at the pockets - a subtle but distinctive detail that adds charm to any styling. Denim pants -...- £78.00
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£78.00 - £78.00
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Unplanned Romance Jeans
Unplanned Romance jeans are a return to the '90s aesthetic with a romantic twist. These light, wide-leg jeans are embellished with pink embroidery: cherries, the word "feelings," and a patch on the back pocket. Distinctive stitching along the legs visually slims the figure. Wide-leg...- £63.00
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£78.00 - £63.00
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Soul Full of Sunshine Denim Jacket
The Soul Full of Sunshine Denim Jacket is a classic spring/summer jacket with a romantic twist. The black denim jacket has been enriched with delicate flowers located in the upper front part and on the back of the jacket. There is also the inscription...- £121.00
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£121.00 - £121.00
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Desert Rose denim skirt
The Desert Rose denim skirt is a design you simply can't ignore. The combination of two shades of denim – light and dark blue – creates a dynamic visual effect. The asymmetrical button closure at the front and pink stitching add femininity and lightness.Patchwork...- £67.00
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£79.00 - £67.00
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Careless Whisper denim bomber jacket
If you love classic denim, but with a twist - Careless Whisper denim bomber jacket is for you! This denim bomber is a combination of casual elegance and subtle details that add to its character. Denim bomber - a timeless proposition Its oversize cut...- £104.00
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£104.00 - £104.00
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Slow Living denim jacket
The Slow Living denim jacket is more than just clothing—it's a manifestation of calm. The words "SLOW IS A KIND OF STRENGTH" surrounded by wildflowers and butterflies give it a unique, artistic expression. The light denim and classic cut make it go with everything.Denim...- £121.00
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£121.00 - £121.00
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La Dolce Pausa denim jacket
La Dolce Pausa denim jacket is the quintessence of summer casualness and Italian dolce vita. Maintained in a cream shade, with the print “la dolce pausa - from vine to vacation” on the back, it reminds us that sometimes it's worth stopping and simply...- £102.00
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£102.00 - £102.00
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No Rules denim bomber jacket
If fashion is a way to express yourself, then No Rules denim bomber jacket is a manifesto of freedom and independence. This denim jacket combines classic denim with bold details, creating a stylish must-have for every #NaokoGirl. Denim bomber jacket - a timeless proposition...- £104.00
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£104.00 - £104.00
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Dreamy Denim lightweight jacket
Romantic embroidery, subtle cut and lightness perfect for spring - Dreamy Denim lightweight jacket is a proposal that proves that denim can be delicate. Made of airy fabric in a shade of dimmed blue, decorated with intricate openwork patterns, it combines classics with feminine...- £79.00
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£79.00 - £79.00
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Sunrise Somewhere Denim Shirt
The Sunrise Somewhere denim shirt is a tribute to classic denim in a modern form. The fitted cut with stitching perfectly accentuates the waist, giving the silhouette proportions. The inscription on the back reminds you of the magical sunrises that await you in the...- £85.00
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£85.00 - £85.00
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Secret Shine Wide-Leg Jeans
Secret Shine wide-leg jeans are a nod to vintage fashion and upcycling. The distinctive combination of two shades of denim in vertical panels creates a unique design that shapes the silhouette. The high waist and wide leg ensure comfort and the season's trendiest look.Two-tone...- £64.00
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£80.00 - £64.00
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Back Story Denim Jacket
The Back Story denim jacket is a classic with a modern, artistic twist. Dark denim serves as a canvas for unique graphics and embroidery inspired by desert landscapes. The loose, oversized fit ensures complete freedom of movement, while the details on the back tell...- £118.00
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£118.00 - £118.00
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Malibu Spring jeans
Malibu Spring jeans stand out withtheir small, colorful embroidery all over. The darker shade of denim provides the perfect backdrop for pastel daisies, creating a look full of girlish charm.Wide-leg jeans with embroideryThe loose, wide-leg cut ensures complete freedom of movement. Pair them with...- £87.00
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£87.00 - £87.00
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Western Whisper Denim Jacket
The Western Whisper denim jacket is a tribute to freedom and a rural atmosphere. The light shade of denim provides the perfect backdrop for intricately crafted embroidery depicting horses in colorful blankets and stars. This garment tells a story and attracts attention with its...- £118.00
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£118.00 - £118.00
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Good Timing Jeans
Good Timing jeans are denim for those who love detail. The simple, loose fit is given a new dimension thanks to contrasting neon pink threads that accentuate the construction. Vertical stitching on the legs elongates the silhouette, while a raw hem adds character. Flare...- £67.00
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£78.00 - £67.00
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Stillness and Love Denim Jacket
The Stillness and Love denim jacket is a harmonious blend of classic denim with a modern message, created for women who seek serenity and authenticity in fashion. The deep blue denim with a subtle wash gives it a timeless character, while the loose, oversized...- £71.00
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£118.00 - £71.00
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Saddle Up Jeans
The Saddle Up jeans catch the eye with their asymmetrical color combination. Wide legs with fashionable button-fastened slits at the hems give them a modern touch, while contrasting panels visually shape the silhouette.Two-tone wide-leg jeansMade of durable denim, they feature a classic pocket layout...- £61.00
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£76.00 - £61.00
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Deep Mood Denim Jacket
Deep Mood denim jacket is a new version of the iconic cut, created for women who value timeless style and comfort. The jacket has a loose fit and is fastened with a zipper. Contrasting, burgundy finishes on the neck, cuffs, and inside add an...- £73.00
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£121.00 - £73.00
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Shine My Way Denim Jacket
The Shine My Way denim jacket captivates with its delicate yet raw style. The classic blue denim features intricate white prints and embroidery depicting the sun and cosmic motifs. The oversized cut makes it incredibly comfortable and stylish at the same time. Shine in...- £118.00
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£118.00 - £118.00
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Spring Treasures Denim Shirt
The Spring Treasures denim shirt is a modern take on the classic denim jacket. The cropped style with a collar and pocket is adorned with beautiful embroidery depicting spring fruits—cherries and berries. It’s a design that combines the durability of denim with the delicacy...- £118.00
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£118.00 - £118.00
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Gonna Love It! Denim Jacket
Denim jacket “Gonna Love It!” is a tribute to the iconic quote from the TV series “Friends.” The denim jacket features a smooth, classic front, while the back is decorated with graphics and text. At chest level on the front, there is only a...- £118.00
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£118.00 - £118.00
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Ribbon Theory jeans
Ribbon Theory jeans in off-white are a must-have in the wardrobe of every fan of minimalism with a twist. Straight legs and an elastic waistband guarantee comfort, while subtle detailing on the pocket adds a unique touch.White jeans with straight legsThese pants look great...- £78.00
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£78.00 - £78.00
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Indio Valley Denim Skirt
The Indio Valley denim skirt stands out for its deep, dark blue color and unique finish. The wide, lighter waistband at the bottom is created using a "reversed bottom" effect, giving it a unique character. Contrasting pink stitching and colorful labels are the hallmarks...- £62.00
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£62.00 - £62.00
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Beautiful Things denim pants
Beautiful Things jeans are a must-have for denim lovers with a soul. Their loose, wide-leg cut and high waist perfectly shape the figure, ensuring all-day comfort. The graphite, washed shade evokes the '90s aesthetic and grunge style.Women's gray wide-leg jeansThe devil is in the...- £51.00
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£85.00 - £51.00
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Berry Club Denim Shirt
The Berry Club denim shirt offers a modern take on a denim classic. Made from soft, light blue denim, it features a striking stand-up collar finished with a ruffle, giving it a romantic touch. Subtle strawberry and blueberry embroidery and colorful patches make the...- £118.00
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£118.00 - £118.00
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Yeehaw Dreams Denim Jacket
The Yeehaw Dreams denim jacket is a distinctive wardrobe staple that combines classic styling with a touch of artistic flair. Dark, washed denim provides the perfect backdrop for unique graphics inspired by a modern Western. The oversized fit gives the piece a casual, urban...- £118.00
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£118.00 - £118.00
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Wild Tulips jeans
Wild Tulips jeans are the essence of spring. Wide rolled-up legs and scattered tulip-shaped embroidery give them a romantic yet urban character.Jeans with embroidered tulipsLight denim goes perfectly with a white shirt or oversized sweater. This model attracts compliments and boosts confidence thanks to...- £87.00
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£87.00 - £87.00
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Red Line denim shirt
The Red Line denim shirt is a timeless wardrobe staple in a new, intriguing version. Made of stretchy, dark denim, it fits perfectly to the body, ensuring comfort. It's the perfect match for jeans from the same line. Denim shirt with red stitching Contrasting...- £68.00
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£85.00 - £68.00
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Sister Thing denim jacket
Sister Thing denim jacket is an element of clothing created for lovers of the popular cartoon Powerpuff Girls. This buttoned jacket is made of high-quality denim, which guarantees its durability and comfort of wearing. Powerpuff Girls jacket The jacket has practical pockets that allow...- £118.00
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£118.00 - £118.00
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Naoko Studio denim jacket
The Naoko Studio denim jacket is our interpretation of the timeless denim jacket. It features a boxy, cropped cut and wide sleeves that give the silhouette modern proportions. The classic denim shade is enhanced with colorful "Naoko Studio" embroidery, adding a unique touch. Cropped...- £118.00
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£118.00 - £118.00
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Red Line denim pants
Red Line jeans are a tribute to retro style with a modern twist. The high waist beautifully accentuates the waist, while the wide leg optically lengthens the legs, creating a very feminine silhouette. Made of stretchy, dark denim, they guarantee all-day comfort. Wide-leg jeans...- £73.00
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£85.00 - £73.00
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Market Daydream Denim Shirt
The Market Daydream denim shirt combines functionality with a touch of fashion-forward flair. Made from 100% cotton, it captivates with its details—from floral motifs to graphics inspired by a fruit market. The slit at the back gives it a modern silhouette and ensures it...- £118.00
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£118.00 - £118.00
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Dobby denim jacket
Dobby Denim Jacket – designed for True Potterheads!Packed with unique prints, magical motifs, and a nod to the lovable and helpful Dobby, this jacket is a must-have for any fan of the young wizards’ stories! Dobby-Themed Denim Jacket Stand out from the crowd in...- £118.00
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£118.00 - £118.00
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Love on Fire denim pants
Love on Fire denim pants combines classic form with a modern, energetic design. The pink and red ombre effect catches the eye, while the quilted details on the shoulders add a unique touch. Made of high-quality material, it provides comfort and freedom of movement....- £40.00
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£80.00 - £40.00
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Slow Season denim skirt
The Slow Season denim skirt is a must-have in any closet. This maxi length model has a classic pencil cut with a back opening for freedom of movement. Made of high-quality denim in a fashionable gray shade.Gray denim maxi skirtThe high-waist beautifully accentuates the...- £43.00
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£71.00 - £43.00
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Big Memories denim jacket
The Big Memories denim jacket is a model for dreamers and collectors of beautiful moments. The deep black denim is embellished with colorful graphics referencing the flavors and views from the farthest corners of the world. The inscription "Small trips make big memories" on...- £118.00
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£118.00 - £118.00
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Strawberry Bubblegum denim pants
Strawberry Bubblegum denim pants are the quintessence of freedom and style. Their loose fit is not only comfortable, but also extremely fashionable, adding a timeless touch to any outfit. The delicate shade of pink and white illuminates any styling, giving it lightness and freshness....- £40.00
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£80.00 - £40.00
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Veggie Society Denim Jacket
The Veggie Society denim jacket brings a breath of fresh air to your wardrobe. Its light color palette and colorful embroidery featuring tomato and radish motifs create a cheerful look that’s perfect for weekend getaways. The loose fit ensures complete freedom of movement. This...- £102.00
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£102.00 - £102.00
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Mauve Serenity denim pants
Mauve Serenity denim pants are the quintessence of casualness and style. Their loose fit is not only comfortable, but also extremely fashionable, adding a timeless touch to any outfit. The delicate lilac shade illuminates any styling, giving it a light and fresh look. Purple...- £40.00
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£80.00 - £40.00
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Finding the right jean is the foundation of a versatile wardrobe. At NAOKO, our women's denim collection covers every fit, shade, and style — making it easy to build outfits that work for any occasion.
Which Fit and Shade Works Best?
A timeless straight fit offers a relaxed, flattering shape for everyday wear, while skinny jeans create a sharper, more defined silhouette. A classic blue or neutral wash gives you the most adaptable base across seasons. For more variety, explore our vibrant colour options or browse our trouser collection for non-denim alternatives.
How to Style Your Jeans?
The easiest approach is a simple top and a great pair of jeans. Browse our t-shirt range for lightweight options in warmer months, or layer a knitted jumper over your look for breezy autumn evenings. Pair jeans with our midi skirts for a more feminine twist, or keep it relaxed with shorts for summer days.
Beyond Jeans: Denim Dresses and Jackets
Denim isn't limited to jeans. A denim dress brings a feminine touch to a traditionally casual fabric, and a pinafore style worn over a simple white tee is an easy, stylish combination. For one-piece alternatives, our dresses collection is worth exploring. A denim jacket remains one of the most versatile layering pieces — throw one over almost any outfit for a casual edge. For unpredictable weather, our outerwear range has you covered.
Finishing the Look
A good pair of jeans is a long-term wardrobe investment. Complete your outfit with a crossbody bag for everyday practicality, add jewellery for a polished evening look, or explore our matching sets for a coordinated finish.
How should I wash my denim?
Turn jeans inside out and wash on a gentle cold cycle. This preserves the colour and helps the fabric keep its shape over time.
Can I wear a denim jacket with a dress?
Yes. A denim jacket pairs well with a flowing dress or a simple slip dress, balancing the feminine silhouette with a casual edge.
What shoes go with jeans?
Straight jeans look great with trainers for a relaxed daytime look. For something smarter, try skinny jeans with leather loafers or ankle boots.