In fashion, a dress code is a set of rules – but Naoko Studio turns them upside down. In the new collection, it’s the woman who sets her own rules. She dresses to express herself: boldly, consciously and with taste. Every design is a ready-made story – all you have to do is put it on.

Naoko is not only changing its name – it is redefining its heroine. She is a woman aware of her choices, confident and determined to feel good in what she wears. The new collection is designed to accompany her every day – highlighting her style and adapting to the rhythm of her day.

The collaboration between Naoko Studio and Nissan shows that the most exciting things happen when two bold brands decide to break the mould and cross boundaries. When fashion and motoring start speaking the same language, something more than a collection is born.

Naoko Studio has long been recognisable for its bold prints and distinctive cuts. In the DressCode collection, the brand develops this language while refining it – with more conscious design and more consistency in building its identity.

People are afraid of the complexity of AI, so they only use it superficially. All it takes is starting with small steps – says Jacek Szyndler, entrepreneur and co-owner of fashion brand Naoko.

Monika and Jacek Szyndler created the fashion brand Naoko, which has hundreds of thousands of fans on social media and boutiques in major cities – already selling over PLN 50 million worth of clothing a year.

The “Saltwater & Sunsets” holiday line is not the result of an ordinary collaboration – it grew out of a deep friendship between Paula and Naoko and a shared approach to fashion. Naoko inspires without imposing: it lets you feel like yourself, and writes a shared story with you.