New In

The Hopeless Ramentic T-shirt is a playful take on fashion. The blue knit fabric, featuring a contrasting pink neckline trim, serves as the backdrop for a colorful graphic of a bowl of ramen. The bold print, accented with glitter details, adds sparkle and a...

This purple T-shirt with the phrase “Bean Thinking About You" is a fun play on words and imagery. The graphic featuring various types of beans gives it a unique, artistic flair. The fabric’s intense purple hue will make you stand out from the crowd....

The "Stall" T-shirt is a fashion journey to a morning market brimming with fresh produce. The soft, creamy shade of the fabric serves as a backdrop for charming graphics depicting market stalls. On the back, you’ll find a vibrant, colorful vegetable-themed print that’s the...

The Market Daydream denim shirt combines functionality with a touch of fashion-forward flair. Made from 100% cotton, it captivates with its details—from floral motifs to graphics inspired by a fruit market. The slit at the back gives it a modern silhouette and ensures it...

The Ciao For Now hoodie catches the eye with its rich shade of blue and contrasting orange hood lining. The puff print adds a three-dimensional effect, while the “Ciao!" and “Arrivederci!" lettering evoke the Italian spirit of a cheerful farewell.Italian chic in a sweatshirtThe...

This premium black T-shirt redefines the concept of a "basic." Made from thick, high-quality cotton, it retains its shape and rich color for a long time. The minimalist white “Naoko Studio" embroidery is a subtle detail that highlights the high quality and unique character...

The Dark Dahlia long muslin dress is a design that combines the elegance of the fabric with an exceptionally feminine cut. Made from breathable cotton muslin, it ensures comfort even on the hottest days. The wrap neckline beautifully frames the neck, whilst the tie...

The Cloud Crush shirt looks like a classic oversized style from the front, but the back holds a surprise—a deep cutout topped with a large, eye-catching bow. The light blue color and cotton fabric make it the perfect choice for spring and summer. A...

The "Peas Over Drama" T-shirt, featuring delicate yellow stripes, stands out with its charming pea print and a sewn-on pink bow. The "Peas over drama" slogan is a fashion statement of peace and joy. The brown ribbing at the neckline gives it a slight...

This premium white T-shirt is a wardrobe staple, crafted with attention to every detail. The thick, high-quality cotton ensures durability and a flawless look for many seasons to come. The minimalist “Naoko Studio" embroidery in a sandy shade adds a touch of prestige. Thanks...

The Dance Energy wide-leg sweatpants are designed for women who refuse to compromise between style and comfort. Made from soft loopback fleece in a rich purple hue, they feature a trendy "barrel" cut that gives the silhouette a modern, streetwear-inspired look. The elastic waistband...

The "Dancing Through It" sweatshirt combines bold color with an upbeat vibe. The purple knit fabric and contrasting "Dancing Through It" lettering create an eye-catching combination that’s sure to lift your spirits. The classic crewneck design ensures complete freedom of movement.Energy in every moveThis...

The Berry Club denim shirt offers a modern take on a denim classic. Made from soft, light blue denim, it features a striking stand-up collar finished with a ruffle, giving it a romantic touch. Subtle strawberry and blueberry embroidery and colorful patches make the...

The Favourite Place hoodie is a celebration of minimalism and comfort. The white color provides the perfect backdrop for the subtle “Offline" embroidery on the front and the larger lettering on the back. The oversized fit, featuring a roomy hood and a practical kangaroo...

The Logged Out hoodie combines timeless black with a bold, graphic design. The phrase “Currently unavailable to the algorithm" on the back is a stylish statement of independence in the digital world. With its long cut, zipper, and roomy hood, this hoodie is perfect...

The Mint Mojito jumpsuit is the essence of summer in one garment. The grassy green shade adds energy and perfectly accentuates a summer tan. The 100% linen fabric ensures you'll feel fresh and comfortable even in the hottest weather. The V-neck and wide-leg design...

The Food First hoodie is a statement piece for every foodie. Its vibrant coral color and minimalist “Food first, everything else later" slogan come together to create a look that’s both laid-back and playful. The classic oversized fit in soft knit fabric guarantees all-day...

The Catatonic T-shirt combines summer classics with a touch of whimsy. Wide, horizontal stripes in butter and pink provide the backdrop for a playful graphic featuring a black cat relaxing in a wine glass. It’s a style that doesn’t take fashion too seriously.Relax on...

The Matcha Pop T-shirt is a geometric play on color. The combination of pastel pink and matcha green creates a fresh, spring-summer vibe. The embroidered phrase “Say less, drink matcha" is a subtle nod to all lovers of this green beverage.The energy of pastelsThe...

The Mentally Elsewhere Sweatshirt is designed for dreamers whose thoughts are always centered on their next adventure. The vibrant green accented with raised purple lettering is a combination inspired by the latest trends. The classic raglan cut ensures comfort and a flattering fit.Already on...

The Aqua Lagoon blazer combines casual style with elegance. Made from a 60/40 viscose and linen blend, it provides excellent thermoregulation and a distinctive, natural fabric structure. The classic cut with two patch pockets gives it a casual feel. This blue blazer is a...

These wide-leg Aqua Lagoon linen trousers are the definition of summer comfort. Made from a viscose and linen blend, they are incredibly breathable and comfortable against the skin. The wide legs and elastic waistband allow for complete freedom of movement, while the blue color...

The Midnight Berry dress is perfect for fans of bold patterns and feminine silhouettes. The polka dot print on a pink background gives the dress a retro feel, while the modern cut with an open back and halter neckline makes it incredibly sexy and...

The Purrfect Excuse zip-up hoodie combines the softness of ecru with a playful cat paw print. Made from soft knit fabric and featuring a zipper that goes all the way up to the neck, it provides perfect protection against the cold. The embroidered "chenille"...

The Best Decisions T-shirt catches the eye not only with its inspiring slogan, but above all with its modern cut. The unique slit at the bottom of the front adds a touch of lightness and gives the classic silhouette a fresh new look. The...

The Moments Like This dress combines minimalism with incredibly sensual detail. The front, with a classic cutout under the bust, subtly accentuates the figure, while the back, with a deep, flowing cowl neckline, adds an evening touch. Subtle ties at the nape of the...

The Hold the Moment dress is a classic with a modern twist. The true wrap design perfectly accentuates the waist, while the V-neck slims the neck. The distinctive flared sleeves add drama and a fashionable edge, while the shade of green reflects the natural...

The Fairytale Garden dress is a dream of eternal summer wrapped in a maxi dress. Puffy sleeves and a delicate floral print against a light background create a romantic ensemble. The back is its greatest asset – a deep cutout with decorative lacing that...

Evening party, romantic dinner, or a friend's wedding? The Daydream infinity maxi dress in a shade of blue is a dress that will make you look different and captivating every time. The airy material and magical ties give you endless styling options, so you'll...

The Socially Selective T-shirt features a bold color combination. Contrasting panels in shades of coral and pink create a dynamic look, complemented by an embroidered slogan. The loose fit ensures freedom of movement, and the soft fabric means you won’t want to take it...

The Silent Whiskers T-shirt is a tribute to tranquility and feline nature. The peach-colored fabric perfectly complements the purple neckline trim and the embroidered phrase “If cats could talk, they wouldn’t." It’s a minimalist design with character that speaks louder than a thousand words.Stylish...

Color First shorts combine vibrant design with comfort you’ll love from the moment you put them on. The bold pink, accented with coral details on the pockets, gives them a modern look. The elastic waistband with a drawstring ensures a perfect fit.A colorful revolution...

The Pink Intuition tank top embodies feminine style with a sporty twist. Made from ribbed knit fabric, it not only looks great but also stays comfortable all day long. The subtle embroidery at the neckline adds a unique touch, typical of the NAOKO collection.The...

The Reach The Beach T-shirt embodies the essence of a laid-back vacation. Its classic horizontal stripe pattern in shades of pink and coral evokes images of sunsets over the ocean. The minimalist graphic featuring a palm tree and text gives it a light, airy...

The Flexy Pilates hoodie is designed for fans of yoga, Pilates, and self-care in the broadest sense. The soft blue paired with a coral print creates a harmonious look. The short, loose fit with wide ribbed cuffs gives it a modern, sporty vibe.Wellness in...

The Fresh Affair blazer strikes the perfect balance between classic tailoring and contemporary trends. The short cut and double-breasted four-button closure create a stylish, geometric shape that visually elongates the legs. The bold lapels and sage green shade make the blazer incredibly versatile and...

Fresh Affair trousers are a modern interpretation of classic suit trousers. Made of high-quality viscose, they hold their shape perfectly and are wrinkle-resistant. The wide legs and high waist with darts visually elongate the figure, giving it a sculptural look. The sage color is...

The Wanna Take A Break shirt combines classic elegance with a laid-back, weekend vibe. Delicate stripes in shades of green, white, and pink create a fresh look, while playful graphics featuring coffee and a croissant add a casual touch. The relaxed fit ensures comfort...

The Very Important shirt is a burst of confidence encapsulated in a vibrant fuchsia hue. Its oversized cut creates a modern silhouette, while the contrasting orange “SHIRT FOR IMPORTANT MEETINGS" lettering on the back adds a touch of irony and detachment to the design....

The Azure Horizon dress is a breath of fresh air in your wardrobe. The blue hue evokes clear summer skies, and the design with a plunging neckline and ruching under the bust beautifully shapes the figure. The subtle tie at the back adds charm...

The Mystic Blush tie-front blouse is the quintessence of modern elegance. A high stand-up collar that flows into long sash sections allows for any styling—from a loose, loose fit to a decorative bow. The sleeveless design and deep slit at the back make the...

The Cotton Candy jumpsuit is the perfect ready-to-go solution for summer days. Made of 100% premium linen, it keeps you cool and airy, even on hot days. The wrapover neckline and short sleeves add a touch of lightness, while the elastic waistband beautifully accentuates...

The Rosebeam sweater is the epitome of delicacy. Crafted from soft yarn with a touch of mohair, it hugs the body like a cloud. The crochet pattern gives it a retro feel that perfectly aligns with current trends. The powder pink hue enhances the...

The Moss Muse blouse is perfect for fans of a natural color palette. The asymmetrical neckline highlights the shoulder, while the ruching at the side, finished with a drawstring, accentuates the waist. Made of lyocell, the material is breathable and incredibly soft against the...