Everyday life, just juicier.

Farm Market turns your ordinary morning coffee run into a fashion statement. Soft muslin, stripes like a market awning, vegetable embroideries, cotton T-shirts and jewellery that tastes like summer. A wardrobe for real life — picnic, brunch, a city stroll for bread.

Check the menu

Freshly picked style 🍅

Wear the fresh mood 🍒

Everyday, but make it juicy 🍓

Freshly picked style 🍅

Wear the fresh mood 🍒

Everyday, but make it juicy 🍓

Freshly picked style 🍅

Wear the fresh mood 🍒

Everyday, but make it juicy 🍓

Freshly picked style 🍅

Wear the fresh mood 🍒

Everyday, but make it juicy 🍓

Style for market morning

An outfit that tastes like summer

WEAR THE FRESH MOOD

Today's menu

Muslin sets for your morning coffee run, a walk, a picnic, a trip out of the city. 100% cotton muslin, light, fresh, breathable.

FOR THE FOODIES

Today's Special

These are not your average basics. Market-inspired graphics and relaxed cuts make even the simplest outfit look fresh.

EVERYDAY, BUT MAKE IT JUICY

Squeeze the Season

Light, relaxed and made for summer layering. Wear them alone, thrown over a top or as a set — they always add freshness and ease to any look.

SHORT & FRESH

Freshly picked style

Farm Market doesn't pretend to be the countryside. It's not a costume and it doesn't ask for a special occasion. It's a wardrobe for a full summer in the city — from the first coffee, through lunch in the garden, to a walk along the river with a basket full of tomatoes. Embroideries, stripes and colours work like small rituals: they don't dress life up in clothing, they just add flavour to it. Every piece mixes easily with the rest of your wardrobe — because freshness shouldn't be occasional.

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Farm Market Collection – summer women's clothing inspired by the urban market

The Farm Market Collection is NAOKO's summer line inspired by the aesthetic of the urban market — fresh vegetables, fruit, striped awnings and morning runs for bread. It features carefully designed women's summer pieces: a muslin set with a shirt and shorts in 100% cotton muslin, women's T-shirts with vegetable and fruit graphics, oversized striped shirts, a printed dress in a fluid fabric, a denim skirt, a chilli pepper print skirt and boxer shorts as a styling base — together forming a complete wardrobe from the morning coffee run to a summer evening. The collection combines soft, natural fabrics with contrasting colour accents and playful details: stripes, embroideries and colourful necklaces inspired by market produce. It is a premium casual women's summer collection for women who value comfort, freshness and style in their everyday rituals — from brunch to city break.