BEACHWEAR

Beachwear is more than just a swimsuit—it’s a complete dressing system for the waterfront: from what you wear for a swim, to your beach cover-up, all the way to an outfit for dinner in a seaside town. The Naoko Studio beachwear collection is designed like a capsule: swimsuits, mix-and-match bikinis, viscose kimonos, pareos, scarves, and knit sets all share a single aesthetic, allowing you to mix and match everything with everything.

What is beachwear, and how does it differ from regular summer clothes?

Beachwear is a wardrobe engineered for specific waterfront conditions: contact with wet skin, sun, salt, and sand, as well as constant transitions between the water, a sun lounger, and a beach bar. Regular summer clothes don't handle this well—they stick to you after a swim and take hours to dry. Beachwear is made from fabrics that dry in minutes and don't lose their color in the sun. The second difference is modularity: elements of a single beach collection harmonize in prints and color palettes, so the outfit practically styles itself. For dress options to complement this wardrobe, explore our summer dresses category.

How to mix and match a bikini from separate pieces?

This is the ultimate advantage of this collection over pre-packaged sets—you buy the top and bottom separately, so you can tailor every single piece to your body:

• classic briefs – a universal cut for any occasion,
• maxi briefs – higher coverage and maximum comfort,
• Brazilian briefs – minimal design for maximum tan,
• bralettes and tops – a top chosen independently of your bottom size.

Dealing with different top and bottom sizes is no longer an issue, and swapping just one piece instantly refreshes the entire look. Ready-made options—one-piece swimsuits and reversible bikinis—can be found in our swimwear category.

What to throw over a swimsuit?

Three levels of coverage, depending on the scene. For the short walk from the sun lounger to the water, a pareo is all you need—a tie-on wrap that doubles as a beach mat and a skirt. For a longer stroll off the beach, a kimono takes center stage—a viscose throw-over that transforms into a proper dinner dress when tied with a belt. For cooler evenings and air-conditioned spaces, the collection features zip-up knit hoodies with matching shorts—a coordinated set that looks like a well-thought-out outfit with zero effort. Discover more ready-made duets in our women's clothing sets category. The final finishing touch? A scarf tied in your hair or on your bag.

How to pack beachwear for a vacation?

Think capsule—this collection is engineered for a carry-on. The core consists of two swimsuits in rotation (a one-piece and a mix-and-match bikini, or a reversible bikini which gives you two looks in one), one kimono, one pareo, and a knit set for the evenings. This bundle weighs next to nothing, dries overnight, and generates over a dozen combinations—from morning swims to harbor dinners. A coherent print palette does all the heavy lifting: there are no mismatched combinations, so you won't pack anything "just in case." Small accessories complete the look without taking up space—find matching scarves in our scarves category.

How to care for beachwear so it lasts longer than one season?

There are three main enemies: salt, chlorine, and the sun—and a single habit neutralizes them all: rinsing in clean, cold water after every day by the water. Wash swimsuits by hand or on a delicate cycle up to 30°C, without fabric softener, and dry flat in the shade—direct sunlight will fade prints faster than water ever could. Viscose kimonos and pareos dry on a hanger in a matter of minutes and rarely need ironing. Wash knit sets inside out and dry them flat. Never leave wet items balled up in a bag longer than the trip home—it's the fastest way to get water stains and odors. Off-season, store everything clean and completely dry.

Where to start building your beachwear set?

Start with a swimsuit and a kimono—this duo will cover the beach, the pool, and going out for lunch. A pareo and a knit set are natural extensions for longer vacations. Buying from the same collection guarantees that everything will match flawlessly.

Can bikini pieces be bought separately?

Yes—tops and bottoms function as separate products, so replacing a worn-out piece or buying a second style doesn't require purchasing a whole new set. It’s also the perfect solution if you wear different sizes on top and bottom. Three styles of briefs let you shift the vibe of your outfit while keeping the same top.

Classic, maxi, or Brazilian briefs—how to choose?

It’s all about the ratio of comfort to tan lines: maxi briefs offer the most coverage and excel during active recreation; classic briefs are the universal middle ground; Brazilian briefs leave the fewest tan lines. Many people pair two different bottom styles with a single top. It’s best to test the cut before your trip, not during it.

Is a beach kimono suitable for the city?

Yes—tied at the waist with a belt, it acts as a summer dress, and thrown over a top and shorts, it functions as a lightweight cardigan. Viscose looks elegant enough that the kimono easily passes the restaurant dinner test. It is the most versatile piece in the entire collection.

How to protect prints from fading?

Rinse your items after every contact with salt and chlorine, dry them in the shade, and apply sunscreen 15-20 minutes before getting dressed—fresh sunscreen leaves permanent stains. Washing at low temperatures seals the deal. Treated this way, the prints will retain their vibrant saturation for several seasons.