POETIC COUNTRYSIDE

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  • Kiss The Wild Stickade Byxor Kiss The Wild Stickade Byxor
  • Meadow Patch Ullkofta Meadow Patch Ullkofta
    NEW IN

    Meadow Patch Ullkofta

    €88,00

  • Home Grown midiklänning Home Grown midiklänning
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    Home Grown midiklänning

    €102,00

  • Open Sky Ulltröja Open Sky Ulltröja
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    Open Sky Ulltröja

    €88,00

  • Mush-Have Thing sweatshirt Mush-Have Thing sweatshirt
  • New Expedition Regnjacka New Expedition Regnjacka
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    New Expedition Regnjacka

    €141,00

  • Wild Frontier Ullkappa Wild Frontier Ullkappa
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    Wild Frontier Ullkappa

    €188,00

  • Open Road-ryggsäck Open Road-ryggsäck
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    Open Road-ryggsäck

    €76,00

  • Wild Peony Tröja Wild Peony Tröja
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    Wild Peony Tröja

    €69,00

  • Moorland Ulljacka Moorland Ulljacka
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    Moorland Ulljacka

    €116,00 €93,00

    Lägsta pris under de 30 dagarna före prissänkningen: €116,00 (-20%)

  • Unfinished Verse Ullkappa Unfinished Verse Ullkappa
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    Unfinished Verse Ullkappa

    €134,00

  • Next Stop Ryggsäck Next Stop Ryggsäck
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    Next Stop Ryggsäck

    €76,00

  • Snuggle Art Fleecejacka Snuggle Art Fleecejacka
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    Snuggle Art Fleecejacka

    €99,00 €79,00

    Lägsta pris under de 30 dagarna före prissänkningen: €84,00 (-6%)

  • Country Sketchbook skjorta Country Sketchbook skjorta
  • Muddy Boots ullkofta Muddy Boots ullkofta
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    Muddy Boots ullkofta

    €125,00

  • Petite Fleur blus Petite Fleur blus
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    Petite Fleur blus

    €69,00

  • Almost Cold Ulljacka Almost Cold Ulljacka
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    Almost Cold Ulljacka

    €116,00 €98,50

    Lägsta pris under de 30 dagarna före prissänkningen: €116,00 (-15%)

  • Silent Hours sweatshirt Silent Hours sweatshirt
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    Silent Hours sweatshirt

    €79,00

  • Rich Silence Kofta Rich Silence Kofta
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    Rich Silence Kofta

    €72,00

  • Lucky Duck Tröja Lucky Duck Tröja
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    Lucky Duck Tröja

    €76,00

  • Apple Season jeansjacka Apple Season jeansjacka
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    Apple Season jeansjacka

    €116,00 €69,50

    Lägsta pris under de 30 dagarna före prissänkningen: €116,00 (-40%)

  • Damson Fields Manchesterbomberjacka Damson Fields Manchesterbomberjacka
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    Lägsta pris under de 30 dagarna före prissänkningen: €93,00 (-6%)

  • Matcha Tied Ullhalsduk Matcha Tied Ullhalsduk
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    Matcha Tied Ullhalsduk

    €48,00

  • Teddy Fuzzy Dune Ulljacka Teddy Fuzzy Dune Ulljacka
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    Teddy Fuzzy Dune Ulljacka

    €165,00 €148,50

    Lägsta pris under de 30 dagarna före prissänkningen: €165,00 (-10%)

  • Blackberry Muffin Kofta Blackberry Muffin Kofta
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    Blackberry Muffin Kofta

    €85,00 €72,50

    Lägsta pris under de 30 dagarna före prissänkningen: €85,00 (-15%)

  • Jelly Bean Kofta Jelly Bean Kofta

    Jelly Bean Kofta

    €109,00

  • Field Notes Isolerad Jacka Field Notes Isolerad Jacka
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    Field Notes Isolerad Jacka

    €102,00 €76,50

    Lägsta pris under de 30 dagarna före prissänkningen: €81,50 (-6%)

  • Quiet Countryside midiklänning Quiet Countryside midiklänning
  • Field of Dreams midiklänning Field of Dreams midiklänning
  • Sweet Escape skjorta Sweet Escape skjorta
  • Kiss The Wild tröja Kiss The Wild tröja
    NEW IN

    Kiss The Wild tröja

    €72,00

  • Overcast Hour Ulljacka Overcast Hour Ulljacka
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    Overcast Hour Ulljacka

    €111,00 €66,50

    Lägsta pris under de 30 dagarna före prissänkningen: €78,00 (-15%)

Learn more

Poetic Countryside is the autumn collection by Naoko Studio, built around layering, wool and motifs taken from old herbariums. Quiet, muted bases meet an expressive detail here: embroidery, appliqués and botanical patterns. This guide shows how to match the cuts to your figure, how to layer them and how to care for wool knits.

What sets the Poetic Countryside collection apart?

Poetic Countryside combines quiet, rural inspiration with a detail that breaks the predictability. The base is fabric with a pronounced texture, meaning tweed weaves, wool, corduroy and dense knits, layered with embroidery that looks hand worked, patchwork appliqués and small illustrated scenes.

The effect is soft and nostalgic, never costume like. Flowers, leaves, mushrooms and apples look like motifs copied from old herbariums, yet they land on cuts worn every day. The palette stays muted and autumnal, so the models combine easily with one another.

What does this line include?

The line runs to more than sixty models and covers a full autumn wardrobe, from the outer layer to accessories.

  • Outerwear: quilted, reversible, insulated and waterproof jackets, a corduroy bomber and wool coats and a trench.
  • Knitwear: sweaters, cardigans with a visible stitch, a turtleneck with cashmere, a long vest and wool blazers.
  • Skirts, dresses and trousers: dresses in midi length, a midi skirt and sweater, knit, cargo and denim trousers.
  • Light tops and extras: shirts, blouses with a collar, a long sleeve top, button up sweatshirts, and accessories such as beanies, wool neckerchiefs, a scarf and backpacks.

What is the collection made of?

The leading material is wool in blends, present in close to half of the models.

  • Wool blends: outerwear, blazers, sweaters and cardigans, everything meant to warm and hold its shape.
  • Cashmere and merino: single knits with the softest hand, made to wear against the skin.
  • Corduroy and denim: jackets, the bomber and trousers with a pronounced fabric grain.
  • Cotton knits: sweatshirts, long sleeve tops and lighter pieces for early autumn.

How to match the cut to your figure?

The easiest way is to set one accent and keep the rest quiet. With a marked waist, reach for a midi dress or a cardigan belted at the waist, and with a looser line choose a slightly flared coat and a narrow bottom. A shorter height suits short jackets and blazers that end at the waist, especially with a midi skirt in the same shade. Taller figures can take long coats and vests, because those show the vertical line of the cut best.

How to layer pieces from this collection?

The rule is simple: a thin layer against the body, texture in the middle, protection on top. A long sleeve top or a shirt with the collar left out works under a wool blazer, and a vest over a shirt keeps the shoulders free under a jacket. A midi dress takes on an autumn character next to a thick cardigan and dense tights. Leave the embroidered detail on the outside, because that is the part meant to be seen.

How to care for wool and knits?

Wool and knits like rare washing at a low temperature and drying flat. A wool programme up to 30 degrees with a mild detergent is enough, and spinning is worth keeping to a minimum, because that is what deforms the stitch most often. Do not hang a sweater on a hanger, as it will stretch at the shoulders, and remove pilling with a fabric shaver. Send corduroy and wool blend outerwear for dry cleaning after the season.

How to choose a size in the Poetic Countryside collection?

Choose the size by product type, because three systems coexist here. Knitwear and part of the outerwear come in combined sizes (XS/S, S/M, M/L, L/XL), which forgive one number up or down. Dresses, shirts and trousers have single sizes from XS to XL, and selected models also XXL. Beanies, scarves and neckerchiefs come in ONE SIZE.

Will the embroidery and appliqués survive washing?

Yes, as long as you wash them inside out at a low temperature. Raised embroidery and stitched appliqués suffer most from rubbing against zips and hooks, so fasten every closure before putting a piece into the drum. Iron only from the reverse, through a thin cloth.

What occasions do these models suit?

Everyday wear above all, and calmer outings: hybrid work, a weekend walk and a trip out of town. A wool blazer with a shirt lifts a set enough to look considered at the office.

How long can you wear pieces from this line?

The season starts in September and runs easily into March. Lighter shirts, long sleeve tops and sweatshirts come in during early autumn, wool outerwear and thick knits take over in winter, and in spring they return as a middle layer under a rain jacket.

What is the difference between a jacket with wool and a wool coat?

The difference is length and purpose, not the raw material. A jacket ends around the hips and leaves freedom of movement, so it works better on the go. A coat reaches the knees or lower, shields more from the wind and orders the silhouette, which makes a considered effect easier to build.

Which model is the most versatile?

The most versatile is the wool blazer, because it plays two roles at once: a middle layer under outerwear and an outer piece on its own on warmer days. Right behind it comes the button up cardigan with a pronounced stitch, which you can pair with a midi dress as easily as with trousers, while the Poetic Countryside collection extends that set with accessories and outerwear for the next degrees of cold.